Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholicspirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion - passion that expresses itself in terms of seduction, sensuality and transgression. These are the values that have made the Campari brand famous throughout the world as an icon of Italian stile and excellence.
The history of Campari began in Novara in 1860, with the invention of the original recipe that is still in use today.In 1904 Campari's first production plant was opened in Sesto San Giovanni and the company began to export the brand overseas.It was the beginning of a success story that today still has no sign of stopping.